The Company

The Below Conscious Profile and the Below Conscious Behavioural Research Group was created by Tracy Joy, a Behavioral Profiler.

We are dedicated to making a difference in your communication. Through the development of communication and research-based tools we help you determine individual and group belief systems hidden behind communication. This provides you with information for influencing people's behaviors.

For your marketing we can provide you with the exact words, fonts, colors, pictures and actions that will help you attract your target market. Alternatively, we can tell you the exact words, fonts, colors, pictures and actions words that will unconsciously rappel your specific target market. Because of the way our profile methodology works we require considerably smaller market research focus groups, which translates to huge saving for you.

For recruiting and developing high performance teams we can design targeted job competitions so you get more of your targeted applicants, better fit employees for positions, and build high performance teams.

For organizational development we can build your communication structure to motivate and 100% of your company and access more of their skill base in a single conversation, without you needing to hire, fire or lay off a single individual.

We use the Below Conscious profile to provide unconscious information hidden behind communication blended with customized surveys to accelerate your understanding of your customers buying preferences, your employees needs and enhance your communication approaches with these individuals. Our promise to you is to deliver our products, services and technology offerings with the highest ethical and professional standards and adhere strictly to our ethical policy and code of conduct.

The Face beind the profile

Tracy JoyAs a sought after consultant, speaker, writer and counsellor, Tracy Joy loves to make her clients successful. In fact, she has successful clients across industry sectors in Canada and the US. If 80% of your revenue comes from 20% of your clients, Tracy helps you acquire more revenue generating clients.

In discovering why traditional market research often dismisses the greater opportunity to recognize, engage and attract the types of clients that company owners want to work with, Tracy has developed and refined a marketing approach where ideal clients are defined by their behaviors rather than demographics or psychographics. You actually attract the type of client you want to work with through using the RIGHT words and phrases that unconsciously attract the RIGHT type of clients for your business.

After working with Tracy, you will experience a substantial difference in improving your decision-making ability in areas far beyond marketing and sales. She invites you to try this for yourself and see how well it works for you. She is so confident in the results she achieves for customers that she guarantees you will have timely useable information for the life of your product or service that will increase sales and marketing scope by attracting the right customers for your products and service.

Credentials: Tracy Joy is a certified master NLP practitioner (MaNLP), holds an MBA in Leadership from Royal Roads University, a BA in Psychology from University of Winnipeg and a BSc in Zoology and Botany from University of Manitoba. She has consulted with thousands of companies and is the author of “Client Attraction” and the “Below Conscious Behavioral Market Profile”.

-Wayne Rawcliffe, President

Senga Consulting Inc.

Hi! My name is Tracy and I've got a problem!

I've been obsessed with people's behavior since I was a kid. I always wanted to know why people did the stuff they did.

These days I find it hard to talk directly to someone because they're so busy doing all this email and texting stuff. No one has time to talk on the phone, never mind face-to-face! This minimized version of communication leaves most (92%!) of the meaning of our communication made up by our own brains! IE: 92% of your communications gets lost in translation because we use email instead of phone or face-to-face communication.

Because we interact so remotely we are so deprived of human contact and we are loosing our ability to socialize normally with others. In other words, we can't figure each other out!

My obsession is good news for you, because over the years, I've created a couple of tricks for figuring out who people really are underneath their cyber cover no matter what they say. I built it into this nifty online prototype application for you to play around with. Insert any text from 60 to 500 words and your email to find out more about yourself or someone emailing you. When you press the "analyze" button you will automatically receive a great peek into someone else's brain (or your own) and be provided with some handy tools in predicting their behavior.

I've been a behavioral profiler for years and you'll never believe what I can tell you about a person from just the way they write. Imagine this; You'll actually be able to know something more about the the person you are emailing, chatting with or SMSing with. And, it's totally free. By providing your email I will let you know when the program changes to measuring a different behavior and when other products are available.

The profile form is up there, just a few pixels away. Go ahead. Spice up your communication with some intell. I'll never tell you did it. (Wink!)

About Below Conscious Behavioral Research Group