Terms of Service

Introduction and General Information

These Terms of Use apply to your use of our website. Before using our website you must agree to these Terms of Use. Below Conscious may change these Terms of Use from time to time and by continuing to use our website you accept and agree to be bound by all changes.

Intellectual Property Rights

All copyright, trade marks, design rights, patents and other intellectual property rights (registered and unregistered) in and on our website and all content (including any applications) located on the site shall remain the sole property of Below Conscious or its licensors (which includes other users).

You must not

  • Republish material from our website without prior written consent.

  • Sell or rent material from our website.

  • Provide a public performance of any of our websites content.

  • Reproduce, duplicate, copy or otherwise exploit material on our website content in any way except for your own personal, non-commercial use.

  • You also agree not to adapt, alter or create a derivative work from any of our content except for your own personal, non-commercial use.

  • Redistribute any content from our website, including onto another website.

What we consider acceptable use of our website

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else's use and enjoyment of the website. Prohibited behaviour includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications.

You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

User Contribution to our website.

By sharing any contribution (including any text, photographs, graphics, video or audio) with Below Conscious you agree to grant to Below Conscious, free of charge, permission to use the material in any way we want (including modifying and adapting it for operational and editorial reasons)

Copyright of your contribution will remain with you. This permission is not exclusive. You can continue to use the material in any way including allowing others to use it.

In order that Below Conscious can use your contribution, you confirm that your contribution is your own original work, is not defamatory and does not infringe any Canadian laws, that you have the right to give Below Conscious permission to use your contribution.

Below Conscious does not undertake to monitor the submission of any user generated content, or the publication of this content on our website.

Limited Warranties

We endeavour to ensure that all content on our website (excluding any user generated content) is correct. To the extent permitted by the applicable law, we disclaim all representations and warranties with respect to the Site and any Material thereon, either express or implied, including but not limited to any implied warranties of merchantability or fitness for any particular purpose; in no event will we be liable for indirect, special, incidental or consequential loss or damage which may arise in respect of the Site, its use, or in respect of other equipment or property, or for loss of profit, business, revenue, goodwill or anticipated savings, even if we have been advised of the possibility of such loss.

Limitations of our Liability

Below Conscious do not warrant that functions available on the website will be uninterrupted or error free, that defects will be corrected, or that the server that makes the website available is free of viruses and / or bugs. You acknowledge that it is your responsibility to implement sufficient procedures and virus checks (including anti-virus and other security checks) to satisfy your particular requirements.


Without prejudice to our other rights under this terms of use, if you fail to abide by these terms of use when using our website, we will take all necessary measures to ensure our protection including, but not limited to, informing relevant third parties such as your employer, school or internet provider about the infringement(s). We will also inform law enforcement on any serious violation.

Revision and change to these Terms of Use

Below Conscious may change these terms from time to time and so you should check these terms regularly. Your continued use of our website will be deemed acceptance of the updated or amended terms. If you do not agree to the changes, you should cease using our website immediately.

If any of these terms are determined to be illegal, invalid or otherwise unenforceable by reason of the laws of Canada, then to the extent and within the jurisdiction in which that term is illegal, invalid or unenforceable, it shall be severed and deleted from these terms and the remaining terms shall survive and continue to be binding and enforceable.

Entire Agreement

These terms of use, together with our privacy policy, make the entire agreement between you and us in relation to your use of our website.

Law and Jurisdiction

These Terms and all use of our Site is governed by the laws of Canada and any questions arising shall be dealt with only by courts in Canada.

Contacting Below Conscious about these terms and conditions:

Below Conscious Behavioural Research Group

3543 West 13th Avenue
Vancouver, BC V6R 2S4

Hi! My name is Tracy and I've got a problem!

I've been obsessed with people's behavior since I was a kid. I always wanted to know why people did the stuff they did.

These days I find it hard to talk directly to someone because they're so busy doing all this email and texting stuff. No one has time to talk on the phone, never mind face-to-face! This minimized version of communication leaves most (92%!) of the meaning of our communication made up by our own brains! IE: 92% of your communications gets lost in translation because we use email instead of phone or face-to-face communication.

Because we interact so remotely we are so deprived of human contact and we are loosing our ability to socialize normally with others. In other words, we can't figure each other out!

My obsession is good news for you, because over the years, I've created a couple of tricks for figuring out who people really are underneath their cyber cover no matter what they say. I built it into this nifty online prototype application for you to play around with. Insert any text from 60 to 500 words and your email to find out more about yourself or someone emailing you. When you press the "analyze" button you will automatically receive a great peek into someone else's brain (or your own) and be provided with some handy tools in predicting their behavior.

I've been a behavioral profiler for years and you'll never believe what I can tell you about a person from just the way they write. Imagine this; You'll actually be able to know something more about the the person you are emailing, chatting with or SMSing with. And, it's totally free. By providing your email I will let you know when the program changes to measuring a different behavior and when other products are available.

The profile form is up there, just a few pixels away. Go ahead. Spice up your communication with some intell. I'll never tell you did it. (Wink!)

About Below Conscious Behavioral Research Group